NO ASHA DA
NO ASHA DA wants to take down the ART from the walls and bring it in the everyday life – our clients are bold and playful, creative and daring, practical and inventive.
The brand is based on high quality original prints of paintings, created by the artist Getty Tatomir – #WearableArt. The items are #LimitedEdition, we create only 10 for each continent – and all the products come with a Certificate of Authenticity for the art piece they mirror. NO ASHA DA promotes a comfortable #UrbanWear design, playing with various textures, colours and styles that reflect the joy of life and love of art.
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Current Work
new ideas, new collections
We are constantly working on new ideas, new collections, new ways of getting to our public. Our designs are a teamwork, we play with colours, fabrics and ideas and most of the times we start with one idea, but the end product turns out to be completely different.
We will be part of big artisan fairs and festivals in 2020 (hoping that we #SaveTheSummer) thus make sure you follow us on our Social Media pages in order to know when and where we can meet.
Artistic Résumé
Fall Winter 2020 - #HOODOOYOULOVE Collection
A collection about hood, sisterhood and brotherhood – Romanian funny expressions that can not be translated (with sense) in English, like „Mi-a sărit muștarul”, „Dus(ă) cu pluta”, „Sunt varză”, „Nu umbla cu cioara vopsită” painted by Getty in her Romaniacs Collection and now printed on patches & applied with great skills on awesome HOODIES, so fluffy inside that you want to wear them all the time!
Spring Summer 2020 “CHROMANIACS” Collection
Based on the three primary colours, and partially on Getty Tatomir’s collection “Romaniacs”, CHROMANIACS is a collection full of love and symbols! The Romanian flag (which contains the three primary colours) is chromatically represented on the items.
Expressions like “DOR MISTUITOR” or “DUS CU PLUTA” are graphically illustrated on our high-quality prints that mirror Getty’s art. A mix of art, hues, versatile shapes, multicultural symbols and ethnic pride – #ProudlyMadeInBrașov, #Romania!
2020
2019
Fall Winter 2019 “History of Music” Collection
This collection is about HISTORY – of music, of Romanian wear, of our brand! All the pieces have a musical name; the reinterpreted “fota” is a Romanian traditional women’s wear and it’s no coincidence that we launch this collection today, 1st of December 2019 – a day to celebrate Romania and Romanians! Because No Asha Da is #ProudlyMadeInBrașov, #Romania! We melted in this collection memories and sounds, colours and emotions – building a future while honoring the past.
Spring Summer 2019 “ART!sh” Collection
This NO ASHA DA collection is about re-using, recycling, re-inventing. We used bits and pieces from our previous two collections (“The ARTist” & “ARTumn”) and we created these six happy, cute, casual tops. Some are unique, others can be created in #LimitedEdition. The message is clear: recycling is COOL! It’s HIP! It’s TRENDY! It’s ARTSY!
Fall Winter 2018 “ARTumn” Collection
The #ARTumn concept is inspired by fall’s gentle colours and tender vibes.
Spring Summer 2018 "The ARTist" Collection
“The ARTist” concept is about bringing art closer, infusing it in every aspect of our lives, but most importantly it is about celebrating the artist that lies in each and every one of us.
Official launch of NO ASHA DA & ART WALK
On 20.06.2018 we had our official launch at Casa Armatei, Brașov. Preparing the entire project took aproximately a year.
2018
Backstage
Spending lots of time together
We started this project in Brașov, as Getty Tatomir (Art Director) & Beti Piscureanu (Designer) were searching some unique prints for a fashion project – and, since they did not find exactly what they were looking for, they decided to CREATE them! Laura Bercean joined the team as a Brand Manager, and among the three of us the ideas only got bolder and more challenging.
We enjoy working with each other, we are partners in this, but above it all – we are friends!
We spend lots of time together: having coffee out, at our NO ASHA DA office, at Ora0, at Stup – and it’s not all work, we also play 😊 We find inspiration in everything around us, and most of the time we don’t even realise that we are working until one of us says “OK, so – yep, this is the new collection!”
